Ginnard Archibald 

With over 15 years of experience in marketing, video, and social creation, Ginnard Archibald has built a career grounded in versatility and dedication to understanding every aspect of production from the ground up. From rigging lights to mastering visual effects, from shooting on the ground and in the air to crafting sound design textures that enhance the viewing experience, Ginnard has virtually done it all to truly grasp the intricate art of storytelling.

A nine-time Regional Emmy-winning Video Director & Cinematographer and 2021 Photographer of the Year, Ginnard’s journey began in his hometown of Birmingham, Alabama, where his passion for visual storytelling was born. Through constant research for new techniques and a meticulous focus on lighting, composition, and detail, he continually pushes boundaries to bring originality and artistry into every project. His work is centered on capturing the quintessential essence of "freezing a moment in time."

As a professional, Ginnard has an innate ability to capture true character in every frame through the use of lighting and carefully chosen surroundings. His natural eye for the beauty of simplicity and his ability to command attention are evident in every shot. He strives to convey the raw emotion, personality, and intensity of his subjects, bringing them to life in ways that resonate deeply with viewers.

Ginnard’s ultimate vision is to create something so powerful and enlightening that it changes how people view a subject or matter on a global scale. Driven by this purpose, he continues to evolve his craft, capturing moments that tell stories, evoke emotions, and inspire new perspectives.